Thursday, April 10, 2008
My brief for this project has now altered slightly, as in the 4 weeks i will produce storyboards and animatics to my shoe commercial. I will produce 3 alternative stories and the chosen one will be produced into a final commercial next semester. I have also changed my idea of creating the animation, instead I will film the final commercial as it will be easier to convey the humour and sex appeal.
original story
The animation starts off with a 3rd person view of the character walking confidently down the street, wearing an old pair of shoes. As he walks through the street everyone around him starts passing out. It then cuts to his room where his new shoes are sitting on his bed, all shiny. As he walks out the door with his new shoes on he takes a look to his left then right, noticing some good looking girls. The camera then zooms in to his shoes, which slowly start expanding. Then the character looks back up to see all the girls running towards him, symbolising the fact that wearing these shoes, will get you the girls. The animation finishes with the brand name and a slogan.
original brief
I have decided to set myself the brief of creating a short 1 minute animation for a shoe commercial that has 2 key elements, humour and sex appeal. The animation is to be created in Flash and After Effects. The advertisement must be clear in what is being advertised and appeal to a teenage to young adult audience.
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