Possible Colour Scheme for Souls Identity

The idea is for the video to be shot in black and white with hints of colour appearing through the use of motion graphics. Here are some possible choices i have narrowed it down to.

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Final teasers for shoe commercial

more inspiration

video inspiration

video inspiration from Superfad

My brief for this project has now altered slightly, as in the 4 weeks i will produce storyboards and animatics to my shoe commercial. I will produce 3 alternative stories and the chosen one will be produced into a final commercial next semester. I have also changed my idea of creating the animation, instead I will film the final commercial as it will be easier to convey the humour and sex appeal.

original story

The animation starts off with a 3rd person view of the character walking confidently down the street, wearing an old pair of shoes. As he walks through the street everyone around him starts passing out. It then cuts to his room where his new shoes are sitting on his bed, all shiny. As he walks out the door with his new shoes on he takes a look to his left then right, noticing some good looking girls. The camera then zooms in to his shoes, which slowly start expanding. Then the character looks back up to see all the girls running towards him, symbolising the fact that wearing these shoes, will get you the girls. The animation finishes with the brand name and a slogan.

original brief

I have decided to set myself the brief of creating a short 1 minute animation for a shoe commercial that has 2 key elements, humour and sex appeal. The animation is to be created in Flash and After Effects. The advertisement must be clear in what is being advertised and appeal to a teenage to young adult audience.

more reference

Some more reference material that inspired my design, was the animations by Lobo, posted a few weeks back. The short clips for Target commercials led me to adopt a similar basic 2 colour scheme style. The red and white used in the Lobo videos was appealing, but i chose my own colours, finishing with a navy blue and white layout, which i used consistently throughout the whole project(DVD menu, packaging etc.)

some reference material

At the following address, I found some useful information and diagrams relating to the brain and how it is affected by injury or disease. These digital animations helped me to create a similar simulation of the functions of the brain, however my brain animation was not intended to be accurate. 

http://www.neuroskills.com/animations.shtml

"Heroes" Claire Bennet, healing power

Claire can spontaneously regenerate any tissue in her body, allowing her to recover from almost any injury within seconds to minutes, though she does need to have foreign objects, such as a branch or a shard of glass, manually removed from her body and bones pushed back into position for the wounds to heal properly. Various characters in the series imply that having her brain removed would permanently kill her. In addition to simple healing, Claire has been shown to regenerate extremities. In the second season episode "Lizards", she experiments with the limits of her powers, cutting off a toe. A new toe rapidly grows into place. Her blood, when injected into others, temporarily grants them similar powers.
Between her tolerance for pain and seemingly unlimited healing potential, Hayden Panettiere compares her character to the X-Men character Wolverine
(http://en.wikipedia.org/wiki/Claire_Bennet)

Healing factor

A healing factor is a term used to describe the ability of some characters in fiction to recover from bodily injuriess or disease at a superhuman rate. The term itself is most commonly applied to comic book characters in the Marvel Universe, although other quickly-regenerating characters exist.

The efficiency of a character's healing factor, as with all "powers", varies frequently, depending on the situation and the writer writing it, with, as a story is being told, drama being the key factor. Broad displays of artistic license have often led to debates among fans of particular comic book characters that have superhuman rates of healing, such as Wolverinee, Deadpool, Sabretooth, Hulk, etc, as to which comic characters heal faster, or exactly which level their healing factors are. (taken from http://en.wikipedia.org/wiki/Healing_factor)

Videos from http://www.lobo.cx/

This is the style i am basing my project on. A basic 2 colour theme.

posthuman

This project initially gave me the idea of a superhuman theme. Similar to that seen on the tv show "Heroes."
-superhuman - resilience
-brain power to evolve over time.
-our bodies may remain the same over time, but it's the brain that has to adapt/change/evolve.
-will we be able to heal oursleves in time?

We are already posthuman- people are already so integrated with technology in the developed world and without it we would find it hard to survive (taken from the project 1 brief)
-technology will not overtake us

1st post

here is my first post on my new blog!
cya xoxo